TAB – Upping the game


Silver Lining Pictures and 303Lowe Perth teamed up anew to create this sensational and dramatic commercial and stills campaign for the Australian company TAB. Renier Ridgeway, Executive Producer, and Director, Michael Matthews, delivered a stunning advertisement infused with great performances, breathtaking stunts and entertaining dialogue. The technically challenging “We’ve Upped The Game” 90 second Brand TVC was created by shooting plates of the actual Perth locations, including filming during an AFL Game at the Subiaco Oval Stadium, with all the live action shot on location in Cape Town at the Durbanville racecourse and polo field, as well as the beach and tidal pool on the coast. This spectacle was visually captured by Director of Photography Eugenio Galli, while Marguerite Oelofse shot the astonishing stills campaign.

This very challenging commercial featured more than 20 trained race horses and greyhounds, several professional riders and a number of spectacular stunts. To accomplish the authenticity of the Australian sports culture, our South African rugby players were introduced and taught how to play Australian Rules Football with all its complexities and regulations. Further, the sulkies were especially manufactured to correspond with the original harness race events in Australia.

Heino Henning and his team at Searle Street Post again delivered an exceptional post production achievement at combining the beautiful Australian backdrops and South African action footage, creating the enchanting illusion of being right on the spot when magic presents itself to the eye of the spectator.