Michael has directed commercials, fashion films, music videos and short films. He has worked in South Africa and Australia, with brands such as MTV, AXE/LYNX, Nike, Wrigleys, Kulula, Loeries (SA Advertising Awards) and Smirnoff.
Michael’s love for cinema has a strong influence on his style. He looks to convey emotional weight that resonates with the viewer. Michael focuses on the core of a concept; pushing to create something that is effective, yet has it’s own voice.
Michael was discovered during his studies at Film School in South Africa where he was awarded Best Director and Best Film for three years in a row. He has been nominated for, and won, awards both locally and internationally for his work.
The success of his last short film, Sweetheart, garnered interest from a number of influential platforms; leading to invitations to Los Angeles. Here he met top agents and studios including Fox, Warner Brothers and WME. The short film screened at festivals in Poland, UK, Russia, Germany, Australia, Switzerland, Austria, Greece, Singapore, Costa Rica, USA and South Africa.