Coca-Cola World Cup Anthem

A global sense of excitement is brewing in the air. Yes, its almost that time again as the FIFA World Cup is just around the corner.

Silver Lining Pictures collaborated with their friends from Fortune Promoseven Cairo to film what may be considered one of its biggest projects to date. The Coca Cola Football World Cup 2014 Anthem for the entire Middle East.

The anthem follows the journey of three friends as they travel from their individual homelands, Algeria , Egypt and Tunisia, towards the biggest sporting event of our times, The FIFA World Cup.

With the production being filmed on location in and around Cape Town, the biggest challenge was to have the end product being representative of carnivalesque Brazil, the host nation where the FIFA World Cup will be held later this year.

Los Angeles based Director Jeff T Thomas is no stranger to the industry. An internationally acclaimed commercial and music video director, also known for his dramatic work on popular prime time television directing episodes for CSI NY, Fringe, Without a Trace, Zero Hour (just to mention a few), deftly depicted the Cape Town scenery to translate into the vibrant and colorful Brazilian landscape.
London based Director of Photography Martin Hill and Off-line Editor Quin Williams worked in unison to capture and bring to life Thomas’ vision for the project.

The anthem “The World is Ours” was produced by Hassan el Shafei and pre recorded by two regional multi award winning superstars, Cheb Khaled and Nancy Ajram. Both these artist enjoy a vast international audience with millions of views on YOUTUBE respectively. The cast and crew enjoyed a high-energy performance by both these artists, with Cheb and Nancy performing amongst the cast in the rooftop scene. This was a memorable day for all involved.

Post Production fell into the skillful hands of Flame Operator Naomi Anderlini from Searle Street Post, Cape Town. She did an exceptional job in rounding off the end product.

The original version was published via YOUTUBE on 15 April 2014 and generated over a 1,000,000 hits in just one day!

For the version with English subtitles, please visit our COMPANY PROFILE.