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With the World Cup underway, we are happy to share the making of our latest project, The Coca-Cola World Cup Anthem 2014.

Produced by Renier Ridgeway and Directed by Jeff T Thomas.

Take a look at the behind the scenes action captured and edited by Andrew Brukmann.

To see the full length ENGLISH Anthem, please visit our Company Profile.

A global sense of excitement is brewing in the air. Yes, its almost that time again as the FIFA World Cup is just around the corner.

Silver Lining Pictures collaborated with their friends from Fortune Promoseven Cairo to film what may be considered one of its biggest projects to date. The Coca Cola Football World Cup 2014 Anthem for the entire Middle East.

The anthem follows the journey of three friends as they travel from their individual homelands, Algeria , Egypt and Tunisia, towards the biggest sporting event of our times, The FIFA World Cup.

With the production being filmed on location in and around Cape Town, the biggest challenge was to have the end product being representative of carnivalesque Brazil, the host nation where the FIFA World Cup will be held later this year.

Los Angeles based Director Jeff T Thomas is no stranger to the industry. An internationally acclaimed commercial and music video director, also known for his dramatic work on popular prime time television directing episodes for CSI NY, Fringe, Without a Trace, Zero Hour (just to mention a few), deftly depicted the Cape Town scenery to translate into the vibrant and colorful Brazilian landscape.
London based Director of Photography Martin Hill and Off-line Editor Quin Williams worked in unison to capture and bring to life Thomas’ vision for the project.

The anthem “The World is Ours” was produced by Hassan el Shafei and pre recorded by two regional multi award winning superstars, Cheb Khaled and Nancy Ajram. Both these artist enjoy a vast international audience with millions of views on YOUTUBE respectively. The cast and crew enjoyed a high-energy performance by both these artists, with Cheb and Nancy performing amongst the cast in the rooftop scene. This was a memorable day for all involved.

Post Production fell into the skillful hands of Flame Operator Naomi Anderlini from Searle Street Post, Cape Town. She did an exceptional job in rounding off the end product.

The original version was published via YOUTUBE on 15 April 2014 and generated over a 1,000,000 hits in just one day!

For the version with English subtitles, please visit our COMPANY PROFILE.

Silver Lining Pictures and London based director Harvey B Brown collaborated to create this endearing 30″ TVC for Ogilvy and the Unilever brand Ponds Silk Cream. Executive Producer Renier Ridgeway and his internationally assembled team met up in the home of Bollywood, Mumbai India to commence the task.

The commercial was shot through the beautiful eye of Cinematographer Franck Tymezuk (Melting Pot Agency, Paris) with production services in Mumbai facilitated by local heavyweight Bang Bang Films.

With the final copy airing in 9 different Asian territories, casting proved to be the biggest challenge. After extensive casting sessions Harvey and the agency brand team presented the perfect candidate to the client.

The gifted Harshal Thakur finalised the off-line in Mumbai, with the online entrusted to The Stylus Group in Cape Town. Smoke operator Stuart Wilson excelled in mastering the intricate skin tone work. The final audio mix including original music composition and sound effects, was produced by Morne Marias from Sound Surgeon Studios.

In early October of this year, two of our represented talents, Jennifer Pack and Willem Grobler, co-directed the uniquely brilliant “Adelard” as a part of 2013’s 48 Hour Film project.

The 48 Hour Film project is a competition that encourages creativity in filmmaking through constraints that control elements such as genre and specific props, lines of dialogue and characters. The short has to be filmed, edited and scored within the time frame of 48 hours.

Grobler and Pack’s team, Dromedary, despite the sleepless nights and the uncommon, complicated demands of the shoot, performed admirably and submitted a wonderful and innovative film.

‘Adelard’ received Honourable Mention from the judges at the 48 Hour Film Project Cape Town 2013 Awards Ceremony, as well as runner-up in the following categories: Best Actor (Aidan Whytock), Best VFX, (Chris Daniel Aupiais), Best Cast (Aidan Whytock, Gregory Parvess, Robyn Hobson, Amy Louise Wilson) and Best Use Of Genre – Fantasy. The film was written and edited by Willem Grobler and shot by Chris Aupais.