Silver Lining Pictures’ Director Willem Grobler recently shot a two part online campaign for local men’s wear brand SERGEANT PEPPER to promote their Spring/Summer collection for 2014.

Staying true to the brand’s creed “Simplicity is the ultimate sophistication”, Grobler skilfully identifies and captures a day in the lives of two real working class heroes from the City of Cape Town.

Part One follows the inspiring tale of Congolese barista Ollie Balekage and his pursuit of the perfect cup of coffee.

Stay tuned for Part Two.

Silver Lining Pictures’ Director Michael Matthews and Producer Renier Ridgeway were selected to film a cinematic style three-part commercial campaign for the cell phone network ALTEL, Kazakhstan. The aim of the campaign was to showcase the mobile network’s new superior 4G capabilities.

The three part commercial campaign sees four street racers competing in high-speed action packed Hollywood Blockbuster style racing sequence with each car representing a mobile network in Kazakhstan, with the ALTEL car being the Hero.

These high-speed action packed racing sequences were shot in and around the mountain ranges of Franschoek. This was a truly exhilarating shoot with the Stunt Driver team lead by Robbi Smith, displaying amazing driving techniques and skill to achieve the desired shots.

Capturing the high-octane action was one of South Africa’s most experienced and best-known Cinematogaphers, Peter Tischhauser.

To furnish the commercials with it’s Hollywood flair , the post production responsibilities fell into the hands of Post Production Supervisor Stuart Wilson from The Stylus Group Cape Town for the Online-Edit and Grading. The Offline-Edit was done by Lucian Barnard from Deliverance, Cape Town. The epic Sound Design was produced by Morne Marias from The Sound Surgeon and the original music composed by Pressure Cooker Studios. The Stills Campaign was shot by the talented Matt Geeling.

The Cinema trailer uploaded here showcase the core benefits of ALTEL 4G as represented in each of the stand-alone commericals that can be viewed on Michaels’ show reel.

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A global sense of excitement is brewing in the air. Yes, its almost that time again as the FIFA World Cup is just around the corner.

Silver Lining Pictures collaborated with their friends from Fortune Promoseven Cairo to film what may be considered one of its biggest projects to date. The Coca Cola Football World Cup 2014 Anthem for the entire Middle East.

The anthem follows the journey of three friends as they travel from their individual homelands, Algeria , Egypt and Tunisia, towards the biggest sporting event of our times, The FIFA World Cup.

With the production being filmed on location in and around Cape Town, the biggest challenge was to have the end product being representative of carnivalesque Brazil, the host nation where the FIFA World Cup will be held later this year.

Los Angeles based Director Jeff T Thomas is no stranger to the industry. An internationally acclaimed commercial and music video director, also known for his dramatic work on popular prime time television directing episodes for CSI NY, Fringe, Without a Trace, Zero Hour (just to mention a few), deftly depicted the Cape Town scenery to translate into the vibrant and colorful Brazilian landscape.
London based Director of Photography Martin Hill and Off-line Editor Quin Williams worked in unison to capture and bring to life Thomas’ vision for the project.

The anthem “The World is Ours” was produced by Hassan el Shafei and pre recorded by two regional multi award winning superstars, Cheb Khaled and Nancy Ajram. Both these artist enjoy a vast international audience with millions of views on YOUTUBE respectively. The cast and crew enjoyed a high-energy performance by both these artists, with Cheb and Nancy performing amongst the cast in the rooftop scene. This was a memorable day for all involved.

Post Production fell into the skillful hands of Flame Operator Naomi Anderlini from Searle Street Post, Cape Town. She did an exceptional job in rounding off the end product.

The original version was published via YOUTUBE on 15 April 2014 and generated over a 1,000,000 hits in just one day!

For the version with English subtitles, please visit our COMPANY PROFILE.

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